When you’re selling candles or soaps, a line sheet is more than a negotiation aid. It is a professional representation of how you truly mean business. It outlines clear and concise information about your product and streamlines order processing.  

A line sheet is very straightforward to create. You can put it together using a word processor or design one with online tools like Canva. 

Wholesale Line Sheet vs Catalog

Oftentimes, these terms are interchangeable. A line sheet is a simple document that outlines your products while a catalog highlights more comprehensive details and visuals.  Both line sheets and catalogs present products for wholesale purchase. Line sheets focus on product details and have a very basic structure, ideally just product pictures and quick details.  

What makes a good line sheet?

It starts with a good visual appeal that is easy to read and understand. The line sheet should detail all the information a wholesale buyer needs to know about your product line. It should also provide clear, simplified information on how to place orders. 

Parts of a line sheet

• Cover page. To make the most of its impact, you can add a lifestyle image that features one or two products. Get it branded with your logo and make sure to mention in the headline that it is your line sheet. If the products in the sheet are seasonal, mention that too. 
• About section. Tell your story, introduce your brand, its message and purpose. 
• Contact information such as website, socials, phone and emails. 
• Product photos. Invest in professional product photos. Display the items cohesively. Ideally only one photo per product. 
• Product details such as the name, collection name, brief description, ingredients, dimensions, weights, fragrances, and minimum order. Add variations if any.
• Wholesale and retail price outlines. 
• Terms and conditions.  Establish a clear, transparent guideline to prevent misunderstanding and lessen disputes.  Include terms about minimum orders, payment methods, product quantity thresholds, lead time, shipping fees, and refunds. 
• Order information. Make sure your call to action is clear and the directions are simplified.  

  Again, keep it simple.

  Save the fancy, elaborate design of your catalog.   Your line sheet should prioritize simplicity and clarity to facilitate quick decision-making for wholesale and retail buyers.